Standard ACOS doesn't account for product costs
Profitable campaigns can look unprofitable by revenue ACOS
Hard to compare ACOS across different margin products
PPC spend eating into thin margins
Scaling without knowing true profitability
True ACOS calculation with actual profit margins
Campaign-level profit breakdown
Product-specific ACOS targets based on margins
Identify campaigns that look bad but are actually profitable
Daily PPC spend sync from Amazon Ads API
Track true profit for FBA sellers with complex fee structures, storage costs, and variable fulfillment charges.
Track margins for private label products with manufacturing costs, shipping, duties, and Amazon fees.
Calculate profit for wholesale FBA with varying supplier costs, volume discounts, and competitive pricing pressure.